FACTORY TOURS
Around The Bead Global Factory Series
We go beyond the shop and take you inside the world of tire manufacturing. From state-of-the-art facilities to legacy factories around the globe, this series explores how different tires are designed, engineered, and brought to life.
Join the Around the Bead team as they travel worldwide to visit tire manufacturers, meet the people behind the process, and break down what makes each tire unique. Viewers get an inside look at materials, technology, craftsmanship, and quality control, while learning how regional practices, innovation, and experience shape the tires we rely on every day.
Whether you are a tire professional, industry enthusiast, or simply curious about how things are made, this series delivers rare access, real conversations, and practical insights straight from the factory floor.
Follow along as Around the Bead connects the global tire industry, one factory at a time.
Latest Episodes
Inside the Factory That Builds the World’s Agricultural Wheels
We go inside Pronar’s manufacturing facility in Poland, where flat sheets of steel are transformed into precision-built agricultural wheels used by some of the largest equipment manufacturers in the world.
This episode follows the entire wheel-making process—from raw steel to finished product. Viewers see power blasting, rolling steel into tubes, seam welding, press-fit disc assembly, multi-nozzle welding, runout verification, and a paint process so advanced it rivals automotive standards.
Along the way, the Pronar team explains the engineering decisions that separate durable wheels from failure points: why some OEMs demand zero coating at the bead seat, how adjustable offset wheels are built, how welding strategy affects strength, and why quality control happens at every stage—not just at the end.
This is a rare, unfiltered look inside one of the most advanced agricultural wheel factories in the world.
We’re on location in Tivoli, Italy for an inside look at one of the most unique tire plants in the world—the historic home of Trelleborg agricultural tires, now part of Yokohama TWS.
This episode takes you deep inside the factory where old-world craftsmanship meets modern ag tire technology. From the mixing room and materials lab to tire building, curing, inspection, and destructive testing, you’ll see how ultra-premium agricultural tires are engineered, tested, and pushed well beyond their limits before ever reaching the field.
We also explore advanced automation, competitor benchmarking, sensor technology that can communicate with CTIS, and what’s coming next—including tires designed for electric tractors and sustainability-driven materials.
If you’ve ever wondered what it really takes to build the world’s highest-performing ag tires, this is the tour you don’t want to miss!!
A Tour of Trelleborg’s Tire Plant in Italy
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